In general the store does compete well with the competition. Still, there is a problem in my town of narrow minded individuals who thing only low income people only shop there which is untrue. Back in 2007 when I delivered newspapers in an upper middle class neighborhood, I have received gift certificates for Christmas valued at $100.00. It bought a lot of groceries for my household of two. Still there will always be narrow minded people out there even though the service is okay and I have no problems with the workers there.