General Info

SPI is a full-service marketing, events, PR, media and sales organization providing strategies and tools to reach LGBT consumers. SPI was one of the first marketing agencies to enter the LGBT community in 1996. From research and strategic planning, to activation and distribution, SPI Marketing is the only LGBT agency with field teams in 12 cities able to communicate directly to over half a million consumers. SPI Marketing is a one-stop shop that knows the urban and gay consumer market better than anyone. With combined backgrounds in Beverage, Auto, Consumer products, luxury brands, travel and more ; we can help re-energize your presence in this lucrative segment. Since 1996, SPI has planned the strategic entry or supported existing programs targeting gay and lesbian consumers for clients like ABSOLUT Vodka, Diet Pepsi, SoBe Lifewater, American Airlines, LOGO, Aquafina, and IBM. We listen closely to clients and their needs and develop a specific communication program that meets and exceeds these needs. Our understanding of the gay and lesbian market is based not only on years of experience working in this community, but through exhaustive research that goes beyond surveys and shaky statistics.