When I first came into Larson Jewelry Design I was very skeptical. I had been to all of the other jewelers around ie: Tappers, Orin Jewelers, The Jewelry Factory, Jared's, however, none of these stores came close to the giving me the amount of personal attention and time that Brian had given me. Brian helped explain to me that there were four C's that you looked at when buying a diamond: cut, color, carat weight, and clarity. He even gave us some background history on diamonds, including how they are created in the earth and mined out of the ground. At no point did he make us feel rushed or not important because of the amount of money we were spending. He took his time with us and easily beat the on price even though we had never told him, nor did he ask, how much the other stores were. However, even if he had been a little more expensive I would have still bought my diamond from him solely based on the fact that he was so personable and trustworthy. He even told us that we should shop around a little bit to see how reasonable his prices were. In the end I knew that he stood behind his work. I hope that this helps and I hope that whoever reads this has just as good, if not better, experience at this jewelry store as I did.