When I first walked in, couldn't help but notice that it definately doesn't look like the big box jewelers you find in the malls. The walls and cabinets are all grey! But I found out that this helps you see the true color and brilliance of the diamond. I think this kind of attention to detail and their effort to educate the consumer shows an integrity and honesty in their approach. They aren't selling you something, they're helping you buy.

I'm very happy with my decision. I got a good price on the diamond and they were exceptionally informative about the subtle differences in the 4 C's. I feel that I got the best quality for the price. They found the diamond that best suited me; not just any diamond that sounded good on paper (specs). I will definitely come back for all my future purchases.

I highly reccommend Freedman Jewelers. They don't look like much from the outside but they helped us to select the best diamond for our budget and taste. We looked at alot of diamonds and found a great one. Then we had a ring handmade by one of their jewelers. It's exquisite!!!